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Reimagining Customer Experience with Intelligent Automation


How Schneider Transformed Product Discovery, Support, and Strategy Using a Tailored AI Smart Assistant



When you’re running one of Israel’s largest tech e-commerce platforms, offering thousands of products from dozens of global manufacturers — clarity becomes a competitive advantage.


Schneider’s PC365 provides a wide range of professional computing solutions for individuals, businesses, and enterprise customers. With over 3,500 SKUs across 50+ manufacturers, and configurations tailored to advanced needs like software development, graphic design, engineering, and more — customers often found themselves overwhelmed by the sheer volume of options.


Schneider’s challenge was clear:

Help each visitor quickly and confidently find the exact solution they need

Ensure professional-level accuracy and product matching

Automate the delivery of real-time answers and recommendations based on a deep understanding of both the customer and the product ecosystem



The Problem: So Many Products. Too Little Context.


Even the most tech-savvy customer can get lost when facing dozens of similar models with subtle differences. Schneider needed a solution that would:


  • Accurately interpret what the customer needs — whether they’re looking for an entry-level laptop or a high-performance workstation.

  • Deliver intelligent, context-based recommendations — aligned with use cases, budget, and real-time inventory.

  • Offer reliable answers based on trusted manufacturer data — including technical specsheets, compatibility info, and availability.

  • Assist the customer across the entire journey — from discovery and comparison to order status, policy clarification, and support.




The Solution: A Fully Customized AI Smart Assistant


Together, we developed and deployed a smart assistant tailored to Schneider’s unique product depth, customer base, and operational needs.


One of the main goals of the project was to help customers cut through the noise — to navigate the overwhelming variety of options on the site and quickly zero in on the right solution for them.


Here’s how the system works:


Hyper-Personalized Product Matching


The assistant can analyze a customer’s stated needs — including intended use (e.g., gaming, programming, 3D rendering, office work) — and recommend the most suitable machines or components accordingly.

It factors in:


  • Software and performance requirements

  • Budget limitations

  • Inventory status

  • Substitute products in case of stock constraints



Whether the customer is a casual user or a creative professional, the assistant delivers a curated experience.



Professional-Grade Technical Guidance


Every recommendation and response is based on verified, up-to-date information pulled from the specsheets of over 50 manufacturers — ensuring that answers are accurate, complete, and aligned with real hardware capabilities.


The AI knows how to break down advanced specs in plain language or drill deep into the details for power users.



Cross-Product & Upsell Suggestions


Smart logic allows the assistant to recommend:

  • Complementary items like professional monitors when purchasing a high-performance desktop

  • Component upgrades based on customer use (e.g., faster RAM, stronger GPUs, better cooling)

  • Relevant accessories such as warranties, cables, docking stations, or ergonomic equipment




Order & Delivery Status Updates


Customers can instantly check:

  • Order status

  • Shipment tracking

  • Delivery times

  • Product return and refund policies



All without waiting for a human representative.


Policy & FAQ Handling


The assistant can clearly explain:

  • Payment terms

  • Return policies

  • Shipping guidelines

  • Warranty conditions and more


It ensures consistency and saves support teams from repeatedly answering the same questions.


The Intelligence Behind the Assistant: Dashboard & Analytics


One of the standout features of this solution is the management dashboard, built to help Schneider make better business decisions in real time.



Keyword & Trend Analysis


The assistant continuously monitors what customers are searching for, which products get the most attention, and where friction occurs. This helps:

  • Identify high-demand items

  • Improve product positioning

  • Build educational content based on customer questions




Strategic Pricing & Inventory Insights


By analyzing engagement patterns and demand trends, the system supports smarter:

  • Stock forecasting

  • Pricing strategies

  • Promotion planning

All based on live market signals — not just gut feelings.



What Schneider Says:


“AI Smart Assistant – An intelligent, fully customizable solution that transforms customer service through automation, personalization, and seamless multi-platform integration.

It has significantly reduced sales downtime, improved customer satisfaction, and strengthened long-term loyalty — while helping us scale smarter and faster.”

– Assaf Schneider, CEO, Schneider



The Results


  • Significantly reduced time-to-decision for customers

  • Higher conversion rates thanks to smarter, contextual upselling

  • More accurate answers, based on trusted technical data

  • Less manual work for the internal team

  • New business intelligence to support marketing, sales, and procurement

  • A better experience for every visitor — from casual buyers to professional users




Ready to Build Your Own Intelligent Assistant?


If your business is overwhelmed by complexity — too many products, too many questions, too little time — let’s talk.


Book a free 30-minute discovery session to explore how automation and AI can create clarity, efficiency, and impact for your team.




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